The official
Fruit Punch blog

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December 12, 2024

Are website design costs tax deductible in New Zealand?

Learn what aspects of website design qualifies as a business expense in New Zealand and how you can claim deductions for your expenses.

October 30, 2024

Get your biz ready for Jan 2025: A simple guide to filling your schedule post-holiday season

The holiday rush slows down, and suddenly, it’s January, and your schedule might not look as full as you’d like. But the good news? With a bit of planning now, you can roll into the new year with a solid pipeline and clients ready to work with you.

October 30, 2024

Myth: Black Friday is all about Discounts

Black Friday isn’t just about discounts; it’s an opportunity to connect with customers on a deeper level. From exclusive products to loyalty programmes and sustainability-focused initiatives, discover creative strategies to make Black Friday meaningful and impactful for both your brand and your customers.

October 23, 2024

How to get more Google Reviews for your business

Google Reviews are a powerful tool for businesses to improve their online reputation and attract new customers. Not only that - you’ll notice that as you get more Google Reviews, your presence / ranking on Google Maps improves.

June 28, 2024

How Much Does a Web Designer Cost in NZ?

Understanding the costs associated with web design in New Zealand can help you make informed decisions for your business. By considering the type of website, complexity, designer’s experience, and ongoing services, you can find the right balance between cost and quality. Remember, investing in professional website design is not just an expense but a strategic move that can drive growth and success for your business.

June 22, 2024

How to Evaluate an Auckland Website Design Agency

Choosing the right website design agency in Auckland is a critical decision that can significantly impact your business’s online presence. With numerous agencies claiming to offer the best services, it's essential to know how to evaluate them effectively. This guide will help you assess potential agencies to ensure you partner with a team that meets your specific needs.

June 22, 2024

Custom Website Design vs Templates: What’s Best for Your Auckland Business?

In today's digital age, having a professional website is essential for any business. For Auckland businesses, the decision between custom website design and using templates can significantly impact their success. Choosing between custom website design and templates is a significant decision for Auckland businesses. Each option has its advantages and drawbacks, and the best choice depends on your specific needs, budget, and long-term goals.

June 19, 2024

The Benefits of Using Google AdWords for Local Auckland Businesses

Learn how Google AdWords can help businesses boost visibility, target ads effectively, and achieve measurable growth through flexible and cost-efficient marketing.

June 18, 2024

Top 10 Google AdWords Mistakes to Avoid for Small Business Owners

Learn how avoiding common Google AdWords mistakes and implementing strategies like goal setting, keyword research, ad optimisation, and continuous monitoring can improve campaign performance and maximise ROI.

June 18, 2024

5 Tips for Creating Effective Google AdWords Campaigns for Your Auckland Business

Creating effective Google AdWords campaigns for your Auckland business involves a strategic approach and ongoing optimisation. By defining clear goals, conducting thorough keyword research, crafting compelling ad copy, utilising ad extensions, and continuously monitoring and optimising your campaigns, you can maximise your return on investment and achieve your business objectives.

June 18, 2024

How to Optimise Your Google AdWords Budget for Maximum ROI

Learn how to maximise your advertising spend and achieve business goals by setting clear objectives, conducting keyword research, optimising bids, and continuously refining Google AdWords campaigns for better ROI.

June 13, 2024

How tapping into nostalgia can skyrocket your brands appeal

Learn how the Nostalgia Effect helps brands evoke positive emotions, strengthen consumer connections, and boost loyalty by tapping into memories of the past.