Overview
Side Hustles NZ is a thriving community of over 55,000 Kiwis passionate about starting and growing their own businesses. Recognising the need to expand their online reach, they partnered with Fruit Punch Digital in December 2023 to implement a targeted SEO strategy aimed at boosting visibility, traffic, and audience engagement.
Challenges
✅ Enhancing online visibility in a competitive niche.
✅ Attracting a highly targeted audience interested in business growth.
✅ Improving search rankings to drive organic traffic.
✅ Building long-term SEO authority for sustained growth.
Our SEO Strategy & Implementation
💡 Strategic SEO Approach
Our approach was multifaceted, focusing on both on-page and off-page SEO to maximise visibility and engagement.
📈 On-Page SEO Enhancements
- Keyword Optimisation: We conducted in-depth keyword research to target high-intent search terms.
- Content Optimisation: Existing pages were refined, and new content was strategically planned to align with search demand.
- Meta Titles & Descriptions: Improved to boost click-through rates (CTR) and make search listings more compelling.
🔗 Off-Page SEO & Authority Building
- Backlink Strategy: Worked on securing high-quality backlinks to enhance domain authority.
- Community Engagement: Leveraged Side Hustles NZ’s strong community presence to drive more traffic through organic shares and mentions.
📍 Results & Performance Growth
In just a few months, we’ve seen significant improvements in search performance:
- 272 total clicks from organic search – showcasing an increase in targeted traffic.
- 6.18K impressions, meaning thousands of potential users are discovering Side Hustles NZ in search results.
- 4.4% CTR, which is promising but with room for further optimisation.
- Average ranking position of 23, with steady movement towards Page 1 of Google.
Results & Impact
🚀 Growing Online Presence – Side Hustles NZ is gaining greater exposure in organic search, ensuring more entrepreneurs find their community.
📊 Steady Increase in Traffic – A consistent upward trend in clicks and impressions demonstrates SEO progress.
🏆 Improved Search Rankings – Key pages are moving closer to Page 1, enhancing discoverability.
🎯 Stronger Audience Engagement – The SEO strategy is driving more targeted users who are genuinely interested in starting and growing a business.
Next Steps & Future Optimisation
- Refining keyword strategy to push top-performing pages higher.
- Increasing CTR by further optimising meta titles and descriptions.
- Expanding backlink outreach to boost domain authority and improve rankings.
- Leveraging content marketing to strengthen thought leadership and organic reach.
In just a few months, Side Hustles NZ has already seen remarkable SEO progress. As their search presence grows, they are attracting more aspiring entrepreneurs and positioning themselves as a go-to platform for Kiwi business owners. With continuous optimisation and growth tactics, their digital footprint will only get stronger!
Want results like this? Let’s make SEO work for you! 🚀🍊