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How to use science to get customers addicted to your brand

How to use science to get customers addicted to your brand

TLDR: Brands like GrabOne that use real scarcity by providing opportunity, unpredictable rewards, and repeatable actions are the ones that grab attention and keep it. Real-time scarcity works because it taps into our deeply ingrained survival mechanisms, creating a sense of urgency and value that drives action. By understanding and implementing these principles, you can significantly boost your sales and keep your audience engaged.