Privacy Policy

This Privacy Policy describes how your personal information is collected, used and shared when you visit www.fruitpunch.digital (the “Site”).

Personal information we collect

When you visit our Site, we automatically gather specific details about your device, such as your web browser, IP address, time zone, and certain cookies stored on your device. Additionally, as you navigate the Site, we collect data about the individual web pages or products you view, the websites or search terms that directed you to our Site, and your interactions with the Site. This automatically gathered data is collectively referred to as “Device Information.”

We collect device information using the following technologies:

  • “Cookies” are small data files stored on your device or computer, often containing an anonymous unique identifier. To learn more about cookies and how to disable them, you can visit www.allaboutcookies.org.
  • “Log files” record actions that occur on the Site, gathering information such as your IP address, browser type, Internet service provider, referring/exit pages, and date and time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic tools used to collect information about how you interact with the Site.

In this Privacy Policy, when we refer to “Personal Information,” we include Device Information.

How do we use your personal information?

We use this information to communicate with you and, when aligned with your preferences, to provide updates or advertisements related to our products and services. Additionally, we use the Device Information we collect to screen for potential risks (such as identifying suspicious activity through your IP address) and to enhance and optimize our Site. This includes generating analytics to understand how customers navigate and interact with the Site, as well as evaluating the effectiveness of our marketing and advertising efforts.

Sharing your personal information

We share your Personal Information with third parties to assist in its use as outlined above. For instance, we use Google Analytics to better understand how our customers interact with the Site. You can learn more about how Google handles your Personal Information by visiting www.google.com/intl/en/policies/privacy. To opt out of Google Analytics, visit tools.google.com/dlpage/gaoptout.

Additionally, we may disclose your Personal Information to comply with applicable laws and regulations, respond to lawful requests such as search warrants, or protect our rights in other legal contexts.

Behavioural Advertising

As mentioned earlier, we use your Personal Information to deliver targeted advertisements or marketing communications that we believe may interest you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative’s (NAI) educational page at www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeting advertising via: 

Facebook – www.facebook.com/settings/?tab=ads
Google – www.google.com/settings/ads/anonymous

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at optout.aboutads.info.

Do not track

Please be aware that we do not modify our Site’s data collection or usage practices in response to Do Not Track signals from your browser.

Your rights

If you are a European resident, you have the right to access the personal information we hold about you and to request that it be corrected, updated, or deleted. To exercise this right, please reach out to us using the contact information provided below.

Please note that your information may be transferred outside of Europe, including to locations such as New Zealand, Australia, Canada, and the United States.

Data retention

When you share information through the Site, we will retain it in our records unless and until you request its deletion.

Changes

We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory purposes.

Contact us

For more information about our privacy practices, to ask questions, or to file a complaint, please contact us via email at hello@fruitpunch.digital or by mail at the address provided below:

Fruit Punch Digital
c/o Rachel Taylor
30 Dexter Avenue
Mt Eden
Auckland