Overview
Recognising the importance of digital visibility for local businesses, Auckland Float Hire partnered with Fruit Punch Digital to enhance their online presence and connect with more customers across the Auckland region. Through a strategic SEO approach, we aimed to increase website traffic, improve search rankings, and maximise engagement with potential customers.
Challenges
Auckland Float Hire needed to:
✅ Increase online visibility in a competitive market.
✅ Attract more local customers searching for float hire services.
✅ Enhance website performance for a seamless user experience.
✅ Improve local SEO to dominate search results in Auckland.
Our SEO Strategy & Implementation
💡 Website Optimisation for User Experience
We ensured the website was fully responsive and fast-loading, delivering a seamless experience across desktop and mobile devices. A well-structured site with clear navigation allowed users to find the information they needed quickly, leading to better engagement and lower bounce rates.
📍 Local SEO to Target Auckland Customers
Given the local nature of the business, we placed strong emphasis on local SEO strategies, including:
- Optimising the Google My Business listing to improve visibility in local search results.
- Encouraging satisfied customers to leave positive reviews, strengthening credibility and boosting rankings.
- Ensuring the business appeared in relevant local directories and on Google Maps to increase discoverability.
📈 Search Performance Growth
Through strategic SEO implementation, Auckland Float Hire saw significant improvements in their search performance:
- 717 total clicks from Google Search – showcasing an increase in user engagement.
- 10.9K impressions, meaning thousands of potential customers saw the business in search results.
- 6.6% average Click-Through Rate (CTR) -above industry standards, indicating strong search relevance.
- Average ranking position of 19.4, with pages climbing the search results over time.
🔗 Backlink & Content Strategy for Authority
We worked on building high-quality backlinks to boost the website’s authority and trustworthiness. Additionally, we refined on-page SEO by improving metadata, optimising key pages, and ensuring content was aligned with high-value local search queries.
Results & Impact
🚀 Stronger Online Presence – Auckland Float Hire now enjoys higher search visibility, ensuring more potential customers discover their services.
📊 Steady Increase in Traffic – A growing number of visitors are engaging with the site month-on-month.
🏆 Improved Search Rankings – Key pages have climbed in rankings, bringing the business closer to Page 1 of Google.
🎯 Enhanced Local Engagement – Positive customer reviews and optimised local SEO efforts have driven more inquiries and bookings.
By implementing a data-driven, locally focused SEO strategy, Auckland Float Hire successfully boosted digital visibility, increased traffic, and strengthened its position in the Auckland market. With continuous refinement and optimisation, the business is well-positioned for sustained growth.
Want results like this? Contact us to find out how we can help! 🚀🍊