How AI is changing search (and what it means for your business)

Running a business already takes time, energy and a lot of hard work. You take care of your customers, manage your team, and try to grow each month. But there’s one thing that makes all of this harder: When people can’t find you online. At Fruit Punch Digital, we help small businesses show up on […]

How to niche your service based business in NZ: A practical guide

When I first started my service business, I thought casting a wide net would bring in more clients. “I can help anyone,” I told myself. But the reality? My marketing felt scattered, leads were lukewarm, and it was hard to build trust – because I wasn’t speaking to anyone clearly. Things shifted when I decided […]

Myth: Black Friday is all about Discounts

Black Friday isn’t just about discounts; it’s an opportunity to connect with customers on a deeper level. From exclusive products to loyalty programmes and sustainability-focused initiatives, discover creative strategies to make Black Friday meaningful and impactful for both your brand and your customers.

How Much Does a Web Designer Cost in NZ?

Understanding the costs associated with web design in New Zealand can help you make informed decisions for your business. By considering the type of website, complexity, designer’s experience, and ongoing services, you can find the right balance between cost and quality. Remember, investing in professional website design is not just an expense but a strategic move that can drive growth and success for your business.

How to Evaluate an Auckland Website Design Agency

Choosing the right website design agency in Auckland is a critical decision that can significantly impact your business’s online presence. With numerous agencies claiming to offer the best services, it’s essential to know how to evaluate them effectively. This guide will help you assess potential agencies to ensure you partner with a team that meets your specific needs.